I think they're just really into doing a better Edited Manga of the weekly magazine release of these series that they'll let it pass even if they aren't actually going to be the first to release.
I, though, get the point of "Let a lesser quality scan of OP,Naruto and Bleach fill all those self-centered reader sites before putting up their scans on their own reader..."-thing. That way, the ones that will be archived will be those other Edited Mangas. But I don't know if Viz will just let this slip off their radar.